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The news of their arrival reached these shores long before they did. A massive ad campaign introduced them to America and touted their status as Britain's "New Fab Four." There was an extensive media blitz launched by the television network that would carry their already "wildly- successful in Europe" half hour show. And there was a steady stream of network news coverage, including the now-fam

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ous segment on Nightline in which Ted Koppel used the word "cute" a hundred and sixteen times and just for the briefest second, actually seemed to smile.

I must admit, all the hoopla did make me wonder whether or not their coming to America was such a good thing. What affect would they have on our impressionistic youth? Would our children cry and scream in unadulterated joy at the sight of th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

se new superstars? Would they fall flat on their diapered bottoms and call out their names? Was it to be Barney-mania all over again? Only time would tell. Nevertheless, I prepared myself for the worst.

So, from across the ocean they came, this New Fab Four, singing and dancing and, much like the original group, talking with accents so thick one had to listen closely to understand what they w

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ere saying. But being understood has nothing to do with success. Their debut song, a cheerful, little ditty called, "Say Eh Oh" knocked the Spice Girls off the top of the charts in England late last year and will probably give Madonna a run for her money here. I would venture to say they are now more popular than John Lennon, especially among those who have no idea who John Lennon was.

Who is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

this multi-talented group of young performers that has the world in such a tizzy? They are Tinky Winky, Dipsy, Laa Laa and Po, or as they are called by fifty-eight gazillion kids around the world, "The Teletubbies," and they are PBS's latest offering for viewers one-year old and up -- the group TV executives refer to as the "Daddy, buy me that!" demographic.

Now, if you don't have kids, espec

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ally little ones, you probably have no idea who the Teletubbies are. But if you do have kids and haven't been hiding from them in a cave for the last few months, you are well aware of who these carpet-covered Kupie dolls are. And like 'em or not, you have to agree that they are the best damned babysitters since the aforementioned dinosaur named Barney. When the Teletubbies are on, my two-year

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

old doesn't move. She doesn't blink. In fact, I'm not even sure she breathes, so strong is the Teletubby allure.

How best to describe the Teletubbies to the uninitiated? Imagine Barney without the wonderful singing and dramatic acting. Think Mr. Rodgers without the expensive costumes, sets and musical arrangements. Think Bozo without the high drama. Think Captain Kangaroo on Quaaludes.

Still

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

don't get it? Let me put it into terms you'll understand: if Pink Floyd produced a half-hour show for kids, this would be it. And you would enjoy it immensely. Guaranteed.

Like a classic Pink Floyd album, there is something strangely hypnotic about this show. No matter what your age is, this show will calm your nerves, relax your tired muscles, put your mind at ease. It will numb your bones,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

soothe away tension and make you go, "Whoa, dude..."

In fact, after watching several hours of this show with my daughter (okay, sometimes I watch it without her), I've come to the conclusion that maybe, just maybe, the members of Pink Floyd or some other '60s counter-culture group really does have a hand in its production. Here is the evidence thus far:

When the show begins, you enter Teletu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

by Land; a land of green, rolling hills dotted with beautiful flowers (could those be Poppies?) and grazing bunny rabbits (could these be flying pigs in disguise?). The sky is always blue and filled with puffy clouds. It is a truly happy place, watched over by an animated sun that has a real baby's smiling face. Then they appear; Tinky Winky, Dipsy, Laa Laa and Po, dancing and jumping around l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ke giant Beanie Babies on a hot stove. They have antennae on their heads and TV screens in their stomachs. And they giggle alot, even when nothing is apparently funny. Could it be that our little friends have been smoking a bit of the old Teletubby weed?

There are loud speakers that arise from the flowerbeds and order the Teletubbies around. There is a magic windmill that sits high on a hill

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and spews a glittery substance (I'm having it analyzed) into the air. The windmill activates the TV screens that are lodged in the Teletubbies' stomachs. These screens show video clips of real children wreaking havoc on the world; jumping up and down on the beds, screaming at the top of their lungs, making a mess in the bathroom, etc. All the things you discourage your kids from doing the Tele

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ubbies make seem like fun (this is to instill a disregard for authority, I'm sure).

Everything is provided for our furry, little friends when they crash in their hi-tech Tubby house. They eat Tubby Toast and Tubby Custard (munchies), and are always under the watchful bug eyes of a noisy vacuum cleaner named Noo-noo (obviously their parole officer).

Here's further proof from PBS Online, home

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

of the Teletubbies website:

"Tinky Winky is the biggest Teletubby. His favorite thing is his bag, which he likes to take out with him for walks. He usually sings his song "Tinky Winky." He loves to dance and fall over on his back."

Notice they didn't say what's in Tinky Winky's bag, but we all know what's in there. Can you say, "Tubby paraphernalia?" Then there's Dipsy, whose n

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

me, I think, says it all. From PBS:

"Dipsy sings a song with a reggae beat and when he is feeling 'especially cool' will go for a walk by himself, wearing his hat and singing the song."

Ah, a Rastafarian Tubby, mon. Next, Laa Laa:

"Laa Laa is the happiest and most smiley of the Teletubbies. She too loves to sing and dance. Her favorite word is 'nice'. Laa-Laa loves the w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y her ball bounces and wobbles and grows bigger and smaller. Laa-Laa always likes to know where all of the Teletubbies are. She has her own special La-la-la-la-la song."

Which I believe is sung to the tune of Jefferson Airplane's 'White Rabbit.' And finally, there's Po, the smallest Teletubby. From PBS:

"Po often jumps up and down to express her feelings of joy, enthusiasm, and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

surprise. The natural place for Po is to be on her scooter zipping around the hills. She makes the noise "quickly, quickly, quickly" or "slowly, slowly, slowly" when riding her scooter. Po spends a lot of time on her own."

This is the one that will go nuts one day and start running over bunnies. "Po was always such a loner..."

Whether it's an innocent kid's show or the subliminal to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l of some covert drug organization, "Teletubbies" is not without its share of critics. Oddly enough, it's the very simplicity of the show that sparks the most controversy. Critics accuse "Teletubbies" of dumbing down children's television to the levels of "Baywatch" and "Wheel of Fortune." Po, say it ain't so...

"I don't think babies have to watch television,'' Peggy Charren, an advocate for

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

better children's TV programming has said. "There's something creepy about propping an infant up in front of the television, no matter what's on.''

Thank God for social watchdogs like Ms. Charren. If not for people like her they'd be showing cigarette commercials on the Cartoon Network and passing out condoms with Happy Meals at McDonald's! Heaven knows there's nothing worse that a two-year-o

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d chainsmoker who packs a condom and watches "dumbed-down" TV.

Ms. Charren, lighten up. "Teletubbies" is just a cute little show that means no harm to anyone.

And if you really think it's such a bad thing to plop a kid down in front of a television set to keep them occupied for 30 minutes, then come on over to my house and watch my kids.

My favorite show is coming on. Everybody say, "Eh Oh!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Plasma television screen sizes ratios are an important consideration because you will need to determine if it will be acceptable for the majority of your television viewing needs. Here's how to decide what viewing size is best for you.

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