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Apple stole a march on Sony in the portable music market when the iPod appeared as the hottest MP3 player available. With consumers now demanding more mobile entertainment, video music players could spell the end for MP3 players – and Sony looks l

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ike it means business with the launch of its new Walkman.

During the era when portable music came in a much more tangible form of cassettes and CDs, Sony practically carried the market with its Walkman concept. However, since the dawn of the iPod

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

, Sony has since found itself no longer the leader of the portable audio player market. The latest offerings from Sony look as though they might be able to force iPod to wobble a little a bit on their perch as they seek to take back what had for s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o long been theirs – domination of the portable music market.

The NW-A 800 range extends the portable music player line up that Sony currently has. The design is still recognisable from the previous NW-A 1000 range, but it is now a lot slimmer, m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

easuring only 1cm thick. Where its predecessor failed with Sony’s Connect Player music management software, the NW-A 800 models are supplied with SonicStage in the bid to rival Apple’s iTunes. By killing off Connect Player and resurrecting SonicSt

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ge – originally designed to be used with the ill fated NetMD players – Sony is effectively demonstrating how it intends to learn from its mistakes. The organisation is still persevering with the ATRAC audio format, maintaining Sony’s determination

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to assert its way on the world. The players themselves also support the more generic MP3, AAC and WMA formats, making it accessible to more users. Although the audio transfers are done with Sony’s own software, video transfers are made with a sim

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ple drag and drop, and the players support MPEG4 and AVC video formats. Another subtle difference exists between the old and new Walkman MP3 players, as the NW-A 800 comes with flash memory instead of a hard disk. As is the standard with portable

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

video players, it will be possible to upload JPEG images to view too.

On paper, the Sony Walkman MP3 player appears to be able to compete with the Apple iPod; it looks good, it can play continuously for 30 hours (8 hours for video), it uses softw

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

are that works as well as conventional methods and it is compatible with plenty of other popular file formats. Unfortunately, Sony may discover that this Walkman might not be able to compete with the iPod Video on price. Apple’s 30GB iPod Video ca

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

be found on the Internet at prices as low as ?150, where as the NW-A808 8GB Walkman retails at best at ?179.99. Although people with smaller music collections may well have more money spare, the compactness and guaranteed uninterrupted playback o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f the Walkman cannot possibly win over such a large saving per GB. The iPod’s inferior battery life may also play into the hands of Sony, as well as the extra file format compatibilities, but it is hard to imagine that there will be many people wh

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o are willing to pay over the odds for portable MP4 video players at this early stage of the market lifecycle. Clearly, Sony is betting a lot on the early adopters.

In terms of accessories, Apple has captured the imaginations of many other manufa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

cturers, and there exist plenty of add-ons and spin-offs to keep the savviest happy. These range from portable speakers and skins to audio pets and body straps, and are all designed with the same quirky looking panache that is synonymous with the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

iPod. Sony have announced that there will also be plenty of accessories available for the new MP3 player, but it’s likely that there will not be the same adulation and take up from third party manufacturers that is afforded to Apple. With Sony’s d

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sign also aiming at a more sophisticated ‘cool’ look, it might also be harder for designers to create anything that can really compliment the player. Sony’s previous insistence on imposing its own formats and standards hasn’t always endeared itsel

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

f to the general public, either, so this count against the take up for third party produced gizmos. But by incorporating the standard drag and drop method for playing MP4 and video files, this may take Sony into more popular light. Too help boost

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

their presence, they have also launched a MySpace page to encourage a more approachable persona.

Cracking the MP3 player market is already difficult enough, with other brands like Creative and Samsung holding positions below Apple. Sony’s history

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

in the portable player market has carried it well into the digital age, but now they find themselves playing catch up against considerably larger odds. Advocates of Sony’s innovation and build quality will be more than prepared to pay for this ne

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

w MP3 player and that may be enough to ruffle Apple’s feathers. As credible an achievement as this would be, Sony are likely to be unsatisfied with this, and they will hope that the NW-A 800 range is a step to regaining the market leading position

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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